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PPC Specialist

Posted: 2nd May 2024
Salary: £26000 - £40000 per annum
Location: Poole

PPC Specialist
Location: Poole
Salary: £26k – £40k DOE
Hours: 9am – 5pm, Monday – Friday
Hybrid option available after probation (3 days office / 2 WFH)
Parking: Onsite free parking

We are currently recruiting for 2 x PPC Specialists to join our client based in Poole, to work across their dynamic eCommerce portfolio.

The PPC Specialists will be responsible for continuing the companies ongoing paid advertising through hands-on management and in-depth analysis. The PPC Specialist(s) will be able to identify, propose and implement changes and improvements to key fundamentals of paid search campaigns to drive sales and improve conversion.

Duties and Responsibilities

  • Responsible for the management and optimisation of PPC accounts and paid advertising, including shopping campaigns across the group.
  • Creating, implementing, and testing campaigns across various platforms including Google Ads, Microsoft/Bing Ads and Amazon Advertising.
  • Management of Google merchant centre and shopping feeds.
  • Running and Analysis of reports to identify opportunities for investment/divestment such as Search Query Reports, Device Analysis, Impression Shares and more.
  • Collaborate with agencies, vendors and partners as required including planning and expenditure.
  • Always questioning how we can maximise the benefit of our investment by remaining at the leading edge of advertising techniques across Google Ads, Microsoft Ads and more.
  • Running improvement tests across our advertising to find optimal ways of investing more for improved performance.
  • Dependant on experience, could include day to day management of direct report.

Required Skills & Experience:

  • Experience in pay-per-click (PPC) across Google Ads and Microsoft Ads, including shopping and merchant centre management is essential.
  • Hands on experience of managing paid campaigns across Amazon Advertising, managing multiple campaigns for a variety of products / commercial sectors and experience working collaboratively with internal colleagues to develop PPC opportunities would be a distinct advantage.
  • Knowledge and working hands-on with Google Ads and Microsoft Ads, including Search, Performance Max and shopping campaigns.
  • Working knowledge of Google Merchant Centre and shopping feed management.
  • Highly motivated and willing to make decisions.
  • Strong communication skills
  • Proactive, strategic, and able to work independently.

To apply, or for more information please contact Jon @ Mploy Staffing Solutions on 01202 478278 or e-mail