Posted: 25th September 2019
Salary: £25000 - £30000 per annum
Mploy Digital & Marketing are recruiting for a SEO & PPC Executive/ Specialist to join our client based in Bournemouth town centre. They are an award winning provider of services and one of the leaders within their field. As a result of recent growth, they are expanding their marketing team with the addition of an SEO & PPC Executive.
You will be responsible for managing all content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all paid search campaigns on Google Adwords and Bing Ads in order to maximize ROI.
As a new and exciting role within a small marketing team it is pivotal to the success of the company. You will be an expert in SEO and PPC practices and well equipped to execute incredibly successful campaigns.
Responsibilities to include:
- Form, launch and optimize various PPC campaigns
- Monitor budget and adjust bids to gain better ROI
- Reporting on all paid search and SEO progress on a weekly and monthly basis
- Write attractive and concise copy for adverts
- Optimize copy and landing pages for search engine marketing
- Develop and implement link building strategy
- Perform ongoing keyword discovery, expansion and optimization
- Keep abreast of PPC and SEM trends
- Work with the marketing team and management to ensure continued growth of the group
You will have:
- 4+ years proven experience within a SEO and PPC centric role
- In-depth experience with website analytics tools (Google Analytics essential)
- Knowledge of ranking factors and search engine algorithms
- Solid understanding of CRO best practices
- Excellent communication skills
- Great copywriting abilities
- Proficient in MS Office (particularly Excel)
- BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus
Based in Bournemouth Salary circa 25K depending on experience + Benefits.
Apply now for immediate consideration or Call Ross @ Mploy Digital & Marketing for more information.