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Paid Social Media Executive

Posted: 10th April 2018
Salary: Salary on Application
Location: Salisbury
Reference: RPSME21

Our client in an exciting growth stage are looking for a Paid Social Media Officer to join them. You will support the company’s marketing strategy to achieve targets through the use paid social media channels. In addition, you will support the team in initiatives to develop campaigns in line with the brand and creative vision. The successful candidate will be required ‘hit the ground running’.

You will:

Manage the execution of the paid social media strategy to support campaigns, including but not limited to:

  • Develop and provide recommendations on budget allocation across all paid social media channels to achieve acquisition targets
  • Execute a clear framework for moving prospects down the sales funnel leveraging the social media paid channels
  • Provide recommendations on new and emerging paid social media channels and ensure the department is kept abreast of all new innovation in the channel
  • Decide on target audiences in line with marketing strategy and proven audience building skills
  • To be responsible for the execution and optimization of all paid social media campaigns (SEO & PPC)
  • Develop and manage acquisition campaigns in line with the marketing strategy
  • Provide reports, insights and best practice

You will have:

  • Ability to develop and lead acquisition campaigns across the department
  • Excellent writing skills; proven ability to produce high-quality, clear and persuasive campaign material
  • Extensive and demonstrative experience of working with and managing paid social media channels (Facebook, YouTube, Twitter, etc.)
  • Close collaboration with content and campaign producers across the team to maximize and optimize paid social media advertising
  • Proactive, and able to develop creative ideas for campaigns to acquire new customers
  • Balance of strategic skills to identify marketing opportunities and trends as well as tactical pragmatic marketing implementation skills;
  • Previous experience of working in a highly regulated, compliance financial sector industry
  • Strong analytical and presentation skills, knowledge of Analytics to produce comprehensive reports on campaigns and inform best practice

 

Based in Amesbury Salary on Application.

Apply now or contact Ross for more details- Mploy Digital & Marketing

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