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Digital Media Buyer

Posted: 5th July 2019
Salary: Negotiable
Location: Fareham,Hampshire
Reference: RAJDI

Mploy Digital are seeking a Digital Media Buyer to join our client in Fareham, You will work closely with both Head of Marketing & CMO to create, launch and manage online marketing campaigns.

This role will require experience with online media buying with platforms such as Outbrain, Taboola, Yahoo & Facebook.

Responsibilities

  • Create and manage new media buying campaigns on native content traffic sources
  • Daily spend upload to marketing CRM and analyse campaign performance
  • Optimize ads and landing pages on campaigns based on performance
  • Develop and maintain relationships with media buying platform representatives
  • Carry out industry research to identify new source opportunities
  • Identifying the target audience for a particular media campaign and deciding how best to communicate to that audience
  • Negotiate, develop, monitor & manage campaigns across CPC, CPM & CPA platforms
  • Coordinate with design team to create new and exciting marketing material
  • Creating and maintaining online campaigns profitability

You will have:

  • 3+ years relevant experience with paid media buying
  • Experience with native advertising platforms (Outbrain, Taboola, Yahoo etc)
  • Success with previous media buying campaigns (ability to provide examples)
  • Strong knowledge of online media channels is a necessity
  • Ability to plan and create new marketing approach ideas and concepts (includes content writing)
  • Demonstrate history of optimizing historic campaigns to reach KPIs such as return on ad spend (ROAS) and cost per acquisition (CPA)
  • Advanced Excel Competency (pivot tables, vlookups, index/match)
  • Bachelor’s degree or equivalent work experience
  • Strong organizational skills and able to prioritize workload under pressure
  • Work well under pressure both as a team and independently
  • Motivated to exceed and push themselves to reach goals set
  • An inquisitive and metric mindset
  • Have a passion and strong understanding of online marketing
  • Strong attention to detail

Based in Fareham salary on application + benefits.

Please call Ross @ Mploy Digital for more information or apply now for immediate consideration.